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Missouri citizens authorized legal mobile and retail sports betting, permitting controlled books to take bets next year.
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The sports betting ballot procedure passed by a slim bulk early Wednesday morning after more than 2.9 million votes were counted.
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Seven of the eight states bordering Missouri allow mobile or retail sportsbooks. That includes Kansas and Illinois, which split the Kansas City and St. Louis metro areas with Missouri, respectively.

Missouri is the 39th state to approve legal sportsbooks and the 31st to green light statewide mobile sports betting. It is the only state to authorize sports betting this year.

" Missouri has some of the very best sports betting fans in the world and they appeared huge for their preferred groups on Election Day," Bill DeWitt III, president of the St. Louis Cardinals, said in a statement. "On behalf of all six of Missouri's professional sports betting franchises, we wish to thank the Missouri voters who made their voices heard by approving Amendment 2. This historical vote makes Missouri the 39th state to legislate sports betting wagering and ensures we no longer lose valuable tax revenue to our neighboring states. Most importantly, the passage of Amendment 2 suggests a new, devoted, permanent financing stream for Missouri class."

Missouri sports betting next steps

Voter approval implies as much as 14 mobile sportsbooks could start accepting bets next year. It is not likely all 14 offered licenses are utilized.

DraftKings and FanDuel financed almost every dollar of the "yes" campaign and will unquestionably apply to take bets in the Show Me State. They will likely each pursue the two "untethered" licenses available without needing to partner with a Missouri brick-and-mortar casino or sports betting group (and pay an accompanying charge).

Six licenses are available to each Missouri gambling establishment operator, respectively. Caesars, despite opposing the ballot step, will likely utilize its license to introduce the Caesars mobile sportsbook. Penn Entertainment, which handles ESPN Bet, and Bally's (Bally Bet) will also likely launch their respective books.

The other 3 operators are Boyd Gaming, Century Casino, and Affinity Interactive. It stays uncertain if they will release mobile sportsbooks.

The remaining 6 licenses are scheduled for each of the significant professional sports betting groups that play home games in Missouri: MLB's Kansas City Royals and Cardinals, the NFL's Kansas City Chiefs, NHL's St. Louis Blues, MLS' St. Louis City SC and the NWSL's Kansas City Current. The sports betting companies were amongst the most popular advocates of the tally step.

In addition to DraftKings, FanDuel and Caesars, Missouri gamblers must expect other prominent nationwide brands including BetMGM, bet365, BetRivers and Fanatics to look for market gain access to.

Launch likelihood tiers IF Missouri citizens authorize sports betting:

Guarantees: FanDuel, DraftKings Locks: BetMGM, Bally Bet Most likely: Fanatics, bet365, ESPN BET Are Already Reside In Illinois, So Yeah(?): BetRivers, Acid Rock, Circa Opposed Referendum But Still Might: Caesars

Missouri's tally step permits every Missouri gambling establishment to open retail sportsbooks on their respective properties. Most if not all 13 gambling establishments managed by the 6 casino operators are anticipated to open in-person wagering choices such as sports betting kiosks and possibly devoted, full-service sportsbooks.

The 6 sports betting teams can also open in-person sportsbooks within or surrounding to their respective home playing venues. Missouri will join Illinois, Maryland, Arizona, Connecticut, and Washington, D.C. among jurisdictions that permit in-stadium retail sportsbooks.

The language around the ballot procedure requires the first licensed sportsbooks to start accepting wagers by Dec. 1, 2025. Operators will likely work with regulators to go live before kick-off of the fall 2025 football season, continually books' most lucrative time of the sports betting calendar.

Missouri sports betting background

The effective Missouri sports betting wagering campaign comes regardless of millions in financing opposing the measure from among the gambling stakeholders.

Caesars invested millions of dollars to beat the step. In the majority of other states that tie online sports betting with a state's brick-and-mortar casinos, an operator is granted at least one license per handled property.

In that circumstance in Missouri, Caesars would be afforded at least three possible licenses, one for each gambling establishment it manages. Instead, Caesars only has one. In states with the license-per-property design, companies can either open additional in-house books or, more typically, farm out the license to a competitor that pays an accompanying cost in exchange.

FanDuel and DraftKings, which have approximately two-thirds of U.S. across the country sports betting manage market share, could possibly have a leg up on their competitors by earning the set of untethered licenses. It remains to be seen which 2 books will earn these slots, but the language around the ballot step would appear to favor the two nationwide market leaders.
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Polling previously in the year revealed the "yes" vote with a slight lead. Support efforts were bolstered by tens of millions invested by DraftKings and FanDuel.

A series of television and radio ads concentrated on the income legal sportsbooks would produce for Missouri public education. Opponents, moneyed largely by Caesars, argued the fans' ads were misleading and the 10s of countless projected dollars raised would have a minimal impact in a state that currently invests billions on education yearly.